For Halloween, I created a series of spoofed classic movie posters by swapping out the original characters and copy with iconic elements from Xbox-owned video games. The result was a fun, visually striking set of assets that resonated with the gaming community.
The campaign performed strongly on social, generating high engagement and positive reactions across the board.
You can check out the full Twitter thread HERE.
The Evil Dead = Sea of Thieves (The Golden Dead)
The Shining = Doom (The Slaying)
The Ring = Halo (The Halo)
Casper = Minecraft (Crafter)
