Point P, is a leading French hardware store and a major force in the distribution of construction materials across France. For Halloween, the brand set out to create a parody poster promoting one of their customers’ favourite saws, playfully referencing the Saw movie franchise. The goal was to grab attention on social media with a horror-inspired visual that remained humorous, anchored by the cheeky tagline: “Next time, they will not forget their safety gloves.”
This asset was created using a low-res image of the saw from their website, combined with multiple overlaid and edited visuals to achieve the final look and feel.
