To mark the epic Game of Thrones finale, HBO and Xbox teamed up to create and give away a set of custom-designed, one-of-a-kind consoles. My job? Build a social campaign that got fans excited and kept them talking.
We kicked things off with animated teaser content that I concepted and designed, rolling it out across Xbox’s social channels. These short animations sparked plenty of buzz and built anticipation for what was coming next.
When it was time for the big reveal, we rebranded all Xbox social platforms with campaign visuals. From profile pictures to page banners, every channel felt fully immersed in the world of Westeros.
Each platform got its own custom console design: Twitter featured House Targaryen (Fire), Facebook got the Night King (Ice), and Instagram showed off the Iron Throne (Steel)
You can check out the campaign report below, along with how the console reveals looked on social. The Targaryen and Night King reveals are HERE and HERE, and the animated teasers were shared as Stories to drive extra reach and engagement.
