To build excitement and drive purchase intent ahead of the Xbox Series X|S launch, we set out to celebrate a generation of players who adventured, battled, and levelled up on Xbox One.
Fans across 14 global markets were invited to compete in 8 gaming categories for a chance to win a new console and secure their place in the first-ever Xbox Hall of Fame.
The response was massive:
601,165 fans registered
51.2M impressions
12.5M total video views
3.2M engagements
This became one of our team’s proudest achievements, a multi-award-winning campaign recognised with a Gold Cannes Lion, Gold Bookmark, and a Lories shortlist.
My Role:
I designed the majority of assets for the microsite, ensuring everything translated clearly in development. I also helped create the campaign’s key visual and art-directed the announcement video as well as the case study featured below.