Below are some designs I created to promote International Friendship Day, celebrated worldwide. This particular brief focused on India, where two people exchange friendship bangles to symbolise their bond. The visuals feature two individuals in different places holding a controller, highlighting their friendship and connection. I also developed versions with and without bangles so the assets could easily be adapted for other markets, which they were.
One of the biggest challenges was merging three distinctly different images, each with its own lighting and colour palette, into a single composition. It required careful attention to detail (such as the direction of shadows), colour grading, and creative adjustments to ensure the final visuals felt natural.
