When our team was challenged to create something meaningful and unique for Xbox on International Women’s Day, I developed a concept that drew inspiration from the iconic Xbox controller.
The idea centred around the controller’s X, A, B, and Y buttons, specifically highlighting the ‘X’ button to represent the X chromosome, incorporating the female symbol into the design. It was a simple visual that connected the brand to the message in an authentic way.
The post ran across most of Xbox’s global social channels and was well-received for its creative execution.
