Yurtle Wood Working Business Cards & Logo

I designed the logo and business cards for my brother’s custom-made furniture and woodworking business. The logo features a turtle with its shell replaced by a wood cross-section symbolising craftsmanship and the natural materials used in his work. On the business cards, the logo is overlaid with a wood texture to give it a tactile, organic feel, while the standard version includes a spot-colored pastel green accent on the broken segment of the shell. The final logo was placed in a lockup that was also adapted into a brand stamp, burned into each finished piece as a mark of authenticity.