Asus Flip My Life Campaign Poster

For one of my first major campaigns, I developed a concept for Asus’s versatile Flip Book, emphasising its ability to transform from laptop to tablet by illustrating the idea that users, like the device, can be “more than one thing”. They’re agile, hardworking, and playful. For example, the one poster was brought to life through a model who was both an artist and a DJ, utilising the Flip Book for both passions. The team and I executed this vision by organising a photographer, models, and props, all while adhering to a tight budget.